Why I Can’t Stick to 1 Business Idea

And Why That Might Be My Superpower

Coming at you live from a mind messier than a family dinner with six cousins, three kugels, and one screaming toddler.

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Listen, kid —
If I got a nickel for every business I almost started,
I’d be so rich I’d make Jeff Bezos look like he’s shopping clearance at T.J. Maxx.

One minute, I’m launching a consulting agency.
The next, I’m halfway through designing an app to help people find the best deli sandwich in a ten-mile radius.
Five minutes later? I'm sketching a business plan for a mobile therapist service called "Shrink On The Go."

Is it chaotic?
Absolutely.
But is it also magic?
Like a brisket made right? You better believe it.

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ADHD: A Brain Like Times Square on New Year's Eve

Having ADHD isn’t a defect, bubbeleh —
It’s like living inside Times Square on New Year's Eve:

• Lights flashing,

• Horns honking,

• Ten different things happening at once,

• And someone’s always trying to sell you a T-shirt you didn’t ask for.

It’s loud. It’s crowded. It’s exciting.
And if you know how to move through it?
You’re unstoppable.

We aren’t "distracted."
We’re seeing opportunities faster than most people can blink.

While everyone else is waiting in line politely,
we're already starting the next three businesses... and maybe a brisket pop-up on the side.

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My Entrepreneurial Greatest Hits (and Misses)

Over the years, my "projects" have included:

• A side hustle writing roast speeches for weddings (Mazel Tov and Mayhem, LLC)

• A subscription box of Jewish comfort foods called NoshBox

• A podcast called Oy Veypreneur: The Struggle Is Real

• And an app that sends your mom a fake "I'm doing fine!" photo every week.

None of these made me millions (yet).
But each one taught me something priceless:

• How to launch fast

• How to fail faster

• How to schmooze my way out of disaster

• And most importantly, how to keep going without losing my mind (completely).

Nothing is wasted.
Even a busted latke teaches you something, nu?

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How I (Sorta) Learned to Manage This Beautiful Mishigas